Mariko Fujiwara
Research Fellow

Personal History

1948 :	Born in Aichi Prefecture.
1970 :	Graduated from the State University of New York, College at New Paltz.
1972 :	Graduated from Stanford University with a MA in Anthropology.
1981 :	Joined HILL as one of the founding members.
1991 :	Japanese partner for Business Futures Network ltd. (London).

Research Themes

• ・ ITS, Telematics, Development of Road-to-Vehicle Communications Infrastructure and its civic and commercial use
• ・ Marketing by mobile communications networks
• ・ Robotics and living spaces
• ・ ICT, robotics and aging society
• ・ Regional economy and social capital
• ・ Market strategies for multinational corporations based on future research methods for identifying future market opportunities (with BFN and Hakuhodo Foresight team)

Outside Activities and Appointments

• Consecutively member of the following committees
• ・ Ministry of Internal Affairs and Communications Council
• ・ Ministry of Finance Japan, Customs & Tariff and International Finance Council
• ・ National Land Agency and Ministry of Land, Infrastructure, Transport and Tourism Council
• ・ Ministry of Finance Japan, National Property Council
• ・ Ministry of Construction, River Council
• ・ Ministry of Construction, Road and Highway Council

• Prefecture government Council
• ・ Kanagawa
• ・ Mie
• ・ Shimane
• ・ Yamagata
• ・ Aichi

Gave lectures and seminars in North America ( the United States, Canada), Asia Pacific (China, Hong Kong , Singapore, Korea , Indonesia, Australia, ) and Turkey, Egypt as well as in Europe ( UK, France, Germany, The Netherlands, Denmark, Norway, Sweden, Estonia and Lithuania) and South Africa, on the topics in the five areas:

1. 1) Lifestyle, values and trends in contemporary Japanese society and their impacts on consumer markets
2. 2) Marketing communications: advertising, public relations
3. 3) Global market opportunities and business strategies
4. 4) Marketing with mobile telephones
5. 5) Intelligent Transport Systems, Telematics/ Road-to-vehicle communications infrasturacture
6. 6) ICT, robotics and aging society