Mariko Fujiwara
Research Fellow

Personal History

Research Themes

• ・ ITS, Telematics, Development of Road-to-Vehicle Communications Infrastructure and its civic and commercial use
• ・ Marketing by mobile communications networks
• ・ Robotics and living spaces
• ・ Regional economy and social capital
• ・ Market strategies for multinational corporations based on future research methods for identifying future market opportunities (with BFN and Hakuhodo Foresight team)

Outside Activities and Appointments

• Ministry of Internal Affairs and Communications' ICT International Competitiveness Roundtable, Digital Broadcasting Working Group, Contents Sub-Working Group (November 2006 to present)
• Ministry of Land, Infrastructure and Transport's National Land Policy Council (January 1 - present)
• Ministry of Internal Affairs and Communications' Statistics Council (January 2001 - present)
• Finance Ministry's Customs and Foreign Exchange Policy Council (January 2001 - December 2006)
• Ministry of Internal Affairs and Communications' Information and Communications Policy Council, (January 2001 - March 2005)

Gave lectures and seminars in North America ( the United States, Canada), Asia Pacific (China, Hong Kong , Singapore, Korea , Indonesia, Australia, ) and Turkey, Egypt as well as in Europe ( UK, France, Germany, The Netherlands, Denmark, Norway, Sweden, Estonia and Lithuania) and South Africa, on the topics in the five areas:

1. 1) Lifestyle, values and trends in contemporary Japanese society and their impacts on consumer markets
2. 2) Marketing communications: advertising, public relations
3. 3) Global market opportunities and business strategies
4. 4) Marketing with mobile telephones
5. 5) Intelligent Transport Systems, Telematics/ Road-to-vehicle communications infrasturacture