English Top > Researchers > Hidehiko Sekizawa
Hidehiko Sekizawa
Executive Fellow at Hakuhodo,ltd.
Professor for Tokyo Keizai University, Faculty of Communication Studies
Personal History
| 1946 : | Born in Tokyo. | |
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| 1969 : | Graduated from Keio University, Faculty of Law. Joined Hakuhodo. Won various advertising awards as a copywriter. |
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| 1981 : | Began working for HILL as one of the founding members. | |
| 1996 : | Director of HILL. | |
| 2003 : | Became Professor for Tokyo Keizai University, Faculty of Communication Studies (Advertising Theory, Consumer Mentality, Communications, others). | |
| 2004 : | Became Executive Fellow and visiting researcher at the Institute of Media Environment, Hakuhodo DY Media Partners. |
Research Themes
- ・ Lifestyles & communications
- ・ Advertisement behavior of individuals and organizations
- ・ Holistic analysis of lifestyles and consumption
- ・ Aspects of aging society
Outside Activities and Appointments
- Keio University (Lifestyles of the Modern Japanese)
- Hosei University (Advertising Theory)
- Aoyama Gakuin University (Advertising Expression Theory)
- Saitama University (Communications Theory), others
- Advertising School (How to Read Eras)
- METI's Industrial Structure Council, Economic Council, Housing & Housing Industry Roundtable, Seminar on New Industrial Development for the 21st Century, Toyama Prefecture Population Problem Roundtable, Tokyo Price & Distribution Committee, Cabinet Offices' Internet-based Society Outlook Committee, Ministry of Finance's Seminar on Social Class and Awareness, Ministry of Finance's Seminar on Retiring Baby Boomers and Japan's Economy, Cabinet Secretary's Urban Renaissance Headquarters' Urban Renaissance Strategy Team, Niigata Prefecture Conference of Experts, Director of the Japan Marketing Research Association, Director of the Softnomics Center, others.
