English Top > Researchers > Akemi Natsuyama

Akemi Natsuyama
Chief Researcher
Personal History
| 1964 : | Born in Osaka Prefecture. |
|---|---|
| 1984 | Graduated from the Department of English of Kyoto Women's Junior College, Kyoto Women's University. Joined Hakuhodo Inc. Engaged in clerical work and production management in the Kansai Branch Office. |
| 1993 | Placed in charge of communication strategy proposals, new product development, surveys and other work for corporate clients as a marketing planner, as well as supporting various other marketing activities. |
| 2000 | Started joint work as a HILL researcher. |
| 2007 | Appointed to present post at HILL. |
Research Themes
- ・ Lifestyle trends and propensity to consume
- ・ Development of survey techniques for expressing the true state of lifestyles
- ・ The true state of sei-katsu-sha in Kansai
- ・ How to satisfy emotional needs in daily life