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Akemi Natsuyama

Akemi Natsuyama
Chief Researcher

Personal History

1964 : Born in Osaka Prefecture.
1984  Graduated from the Department of English of Kyoto Women's Junior College, Kyoto Women's University.
Joined Hakuhodo Inc. Engaged in clerical work and production management in the Kansai Branch Office.
1993  Placed in charge of communication strategy proposals, new product development, surveys and other work for corporate clients as a marketing planner, as well as supporting various other marketing activities.
2000  Started joint work as a HILL researcher.
2007  Appointed to present post at HILL.

Research Themes

  • ・ Lifestyle trends and propensity to consume
  • ・ Development of survey techniques for expressing the true state of lifestyles
  • ・ The true state of sei-katsu-sha in Kansai
  • ・ How to satisfy emotional needs in daily life

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