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Naoki Furusawa

Naoki Furusawa
Chief Researcher

Personal History

1968 : Born in Tokyo.
1992 : Graduated from the School of Letters, Arts and Sciences I of Waseda University.
Joined Hakuhodo Inc. In charge of advertisement production, media marketing, sales promotion events and other work for corporate clients as sales staff.
2002 : Placed in charge of personnel development and empowerment in the Personnel Section, and from 2005 at Hakuhodo Univ. (Personnel Development Strategy Section).
2006 : Appointed to present post. At the same time, placed in charge of communication design at Hakuhodo Institute of Life and Living.

Research Themes

  • ・ Research on the value of goods
  • ・ Knowledge asset management and conception support

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