English Top > Researchers > Masataka Yoshikawa
Masataka Yoshikawa
Research Director
Personal History
| 1965 : | Born in Aichi Prefecture. |
|---|---|
| 1989 : | Graduated from the Faculty of Business and Commerce at Keio University. Joined Hakuhodo Inc. Served as a marketing planner, in charge of market research, product development, and marketing strategy proposals for corporate clients. |
| 2003 : | Became a visiting researcher at HILL and a Hakuhodo Foresight consultant in charge of future scenario development workshops for corporate clients. |
| 2004 : | Joined Hakuhodo Institute of Life and Living. |
| 2009 : | Appointed to present post. |
Research Themes
- ・ Research on "information age sei-katsu-sha"
- ・ Consumption of digital contents
- ・ Analysis of future chronological tables
- ・ Regional research
- ・ Research on children
- ・ Research on families (couples)
