The Dynamics of Japanese “Sei-katsu-sha”: 2009
The Third Stage of Contentment
– Sei-katsu-sha, the renovators of society –

Every year, the Hakuhodo Institute of Life and Living (HILL) publishes The Dynamics of Japanese "Sei-katsu-sha" outlining its predictions for the future. For the 2009 issue, HILL drew on its 2008 Seikatsu Teiten benchmark survey and other data to map trends in sei-katsu-sha consciousness. Today, reflecting rising global anxieties, we see the emergence of sei-katsu-sha-initiated “social renovation.”

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